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Showing posts with label Thoughts. Show all posts
Showing posts with label Thoughts. Show all posts

The Responsible Appreciation of Alcohol

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The Responsible Appreciation of Alcohol

To a teenager approaching the legal drinking age, alcohol has many intriguing mysteries and potential traps. They have no doubt spent years observing friends, family and strangers imbibe, enjoy and abuse alcoholic drinks. They may experience peer pressure or they may already have strong views and arguments for abstaining from alcohol in preparation for those early adolescent social situations, or they may have already tried alcohol either under parental supervision or clandestinely.
It was the beginning of about eight years of regular binge-drinking behaviour, where I often drank to get drunk and spirits (or guns, as we called them, as in ‘Time to switch to guns!’) were purely a means to get drunk quicker. 

Personally, I didn’t drink alcohol until I was 18 years old (the legal drinking age in Australia). I didn’t really go to parties so I avoided the peer pressure situations and I was relatively comfortable with remaining sober. That all changed when I moved out of home and went to University. It was the beginning of about eight years of regular binge-drinking behaviour, where I often drank to get drunk and spirits (or guns, as we called them, as in ‘Time to switch to guns!’) were purely a means to get drunk quicker. If I drank whisky, it was often drowned in a sweet mixer and served with plenty of ice. Sweeter was better because it was easier to slam back fast and far gentler on my underdeveloped palate. I didn’t drink because I enjoyed the taste, I drank because it gave me Dutch Courage and a misplaced assumption it improved everything from my confidence to my dancing skill and most importantly to a late teen/early twenties male, it made me more attractive to the opposite sex.
My Dad would have disowned me if I ever mixed it, so if I drank single malt in those early days it was neat or not at all. 
I was familiar with single malt whisky back then, but it was expensive (very much so over a bar) and although potent, it wasn’t something you could drink quickly so you got drunk slower. My Dad would have disowned me if I ever mixed it, so if I drank single malt in those early days it was neat or not at all. Mostly it was not at all, since it did not align with my goals of getting drunk quickly and impressing an attractive girl with my drunkenness.

My first job was working at a bar (I actually met my future wife there) and although I was still well within my binge-drinking phase, it did give me a greater appreciation of alcohol and its effects. It was mandatory to complete a Responsible Service of Alcohol course before working in a bar which taught you some basic bar skills and explained standard drinks, the effects of alcohol consumption and how to deal with drunken customers.

I look back on those years now and while they were a lot of fun, I spent a lot of time throwing up in someone’s garden, feeling sorry for myself or throwing up on myself in a garden. I made a lot of bad decisions under the influence of alcohol and have many regrets, but I also matured a great deal in a relatively short time. I don’t binge-drink anymore and in fact, I rarely get drunk. Mostly because the effect of a hangover seems a thousand times stronger now that I am older and kids don’t respond well to “Leave Daddy alone, he wants to die in peace!” spoken in a muffled shout from under a pillow.

So what sage advice could my older sober self, impart to my younger drunken self?

For starters, there is nothing wrong with drinking alcohol or not drinking it for that matter. It’s a choice we all have to make and you can change your mind if you want. I knew someone once who would alternate one year on, one year off alcohol – I wouldn’t recommend it though. But, if you decide to drink why not be more of a sophisticated drinker than race to drunkenness and hopefully not spew in the process?

Whisky, good whisky, is an amazing alcoholic beverage. It has layers upon layers of complexity and subtleties that can elude even the most seasoned aficionado. It can be enjoyed a variety of ways, neat, with ice, with a simple mixer or in a more elaborate cocktail and it comes in an almost limitless number of varieties. I often hear “But I don’t like whisky.” as if one whisky defines all others. I can guarantee there is a whisky out there (probably more than one) and a way to drink it that you would absolutely love. For me, it goes beyond the drink. I have enough knowledge of whisky making and its history to appreciate it as fine craft product. So much time goes into making whisky, that it can be a truly transformative experience to sample a drink that has spent more time in a barrel evolving than you have been alive. I can sit with a glass of whisky and nurse it for an hour or more, sampling the aromas far more frequently than taking a sip and experiencing the explosion of warming flavours in my mouth and down my throat.

Often my next drink was ordered, just so I had something to do with my hands or risk looking like a weird drunk-but-not-drinking person beside the bar.
That last point is worth noting for a young drinker. I remember the trepidation surrounding holding an empty glass or no glass at all. Often my next drink was ordered, just so I had something to do with my hands or risk looking like a weird drunk-but-not-drinking person beside the bar. The only time it was safe to not be glass-in-hand was when dancing and my best dance moves didn’t come out until of was at least three sheets to the wind. 

There is nothing stopping a younger drinker from learning to appreciate the subtleties of whisky.

Your friends may smash back dozens of “Scotch and Cokes” in a night, but I bet your modest number of “expensive” top shelf whiskies will both cost less financially and hurt less the next morning. You can hold that whisky glass for an hour at the bar without looking out of place, just avoid getting involved with shouts. Who knows, you standing steady by the bar with a glass of Glenmorangie in your hand may even seem more attractive than your mate soaked in Jim Beam and Coke, barely standing by themselves, propped up by the bar beside you.
The responsible appreciation of alcohol leads to the responsible consumption of alcohol. 
The bottom line is the sooner you see spirits as an experience worth taking your time enjoying rather than a fast track to drunkenness; the sooner you will become a mature and responsible drinker of alcohol. Good whisky is a means to become such a drinker and is a conduit to many enjoyable nights out and a way to become someone people want to be around rather than a known piss-wreck. The responsible appreciation of alcohol leads to the responsible consumption of alcohol. Something we should all strive for and instil in our kids for their own safety and social development.
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Whisky Weight: Can Drinking Whisky Make You Fat?

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Whisky Weight: Can Drinking Whisky Make You Fat?

What a time to be alive when ‘low-carb’ potatoes are something you can actually buy – I’m not kidding. Carbs and calories are being discussed more than ever but do you know how your drinking is affecting your waistline? Here are some quick tips to help keep your calories from alcohol intake in check.

Know your units

In dietary terms, 1 Cal (big C) is actually 1 kcal or 1 kilocalorie. This is commonly referred to as a food calorie and is approximately the amount of energy required to raise the temperature of one kilogram of water by one degree Celsius at one atmosphere of pressure.

From now on, when I refer to Calories (Cal), I am referring to kilocalories.

In the metric system, 1Cal equals approximately 4.2kJ or 4.2 kilojoules.

Alcohol by volume or ABV is expressed as a percentage (%) and is a measure of how much alcohol is contained in a given volume of an alcoholic beverage.

When referring to alcohol proof, US 100-Proof is the equivalent of 50%ABV whereas UK 100-Proof is the equivalent of 57.15%ABV. Whisky can be any ABV from 40% to as high as 70% (rarely higher). Typical whisky ABV is 40%, 43%, 46% or >50% for cask strength.

The Metric unit of measurement for the volume of a liquid is ml or millilitre. Whisky bottles are typically either 500ml, 700ml, 750ml or 1,000ml (1 litre) if bought at travel retail. A standard alcoholic shot volume is 30ml.

The Metric unit of measurement for the mass is g or gram; In Australia, a standard drink refers to 10g of alcohol (a US and UK standard drink are 14g and 8g respectively). A single 30ml measure of a 40%ABV whisky equals 1 Australian standard drink.

How do I calculate the number of Calories in my whisky?

1ml of alcohol weighs approximately 0.787g (0.787 is the specific gravity of ethyl alcohol at 25˚C) and 1g of alcohol contains approximately 7Cal. 

First, work out the amount of alcohol in grams (g):

   (ABV% x 0.787 x volume in ml)/100 = Alcohol in grams (g)

Therefore, the amount of alcohol in a single 30ml measure of a 40%ABV whisky would be:

   (40 x 0.787 x 30)/100 = 
= 944.4/100
= 9.444g

Then, multiply this figure by 7 to determine the number of Calories (Cal):

   9.444 x 7
= 66.1Cal or 278kJ

Likewise, the Calories in a single 30ml measure of a 60%ABV whisky would be calculated by:

   (60 x 0.787 x 30)/100
= 1,416.6/100
= 14.166g

Then, multiply this figure by 7 to determine the number of Calories (Cal):

   14.166 x 7
= 99.2Cal or 417kJ

If only it was that simple

What you have just calculated above is the calories of alcohol in your whisky. What this doesn’t take into account is any additional energy from residual sugars, mixers or the physiological effects of alcohol on the way your body processes energy. Let’s look at each in turn.

Residual sugars

Whisky, like beer, is produced by fermenting sugars from grains. Grains such as malt are used because they contain concentrated stores of energy in the form of starches that can be easily converted to sugars. The majority of sugars are consumed by yeast during fermentation but depending on fermentation methods and added ingredients, the residual sugars within the finished beer or whisky wash will vary. Most of the residual sugars in whisky are lost during distillation which means whisky contains very little energy from sugars; but it does have some, just a negligible amount when calculating Calories.

Mixers

If you drink your whisky with a mixer other than water, you are most likely adding plenty of Calories from sugar (unless the mixer is artificially sweetened). Refer to the mixer packaging for details but for example, 100ml of Coca-Cola contains 76Cal. But beware, the sugar content of your favourite mixers may vary depending on country of origin.

The effects of alcohol on your metabolism

When it comes to whisky and weight gain, the following is the kicker. Most people don’t consume huge amounts of whisky in a single sitting but even if you drank half a bottle (350ml) of 40%ABV whisky, you are only consuming 771.5Cal (3,239.5kJ) from alcohol. But, half a bottle of whisky is a significant amount of alcohol, just over 11 Australian standard drinks.

On average, it takes your body one hour to process one standard drink or 10g of alcohol.

Why is this important? Your body will always metabolise alcohol before it metabolises anything else. Why? Because the primary product of alcohol metabolism is acetaldehyde, a toxin, which must be processed by your body before more alcohol can be metabolised in order to avoid poisoning. Your body makes this process a priority, essentially halting the metabolism of any other energy source until it is complete. That means that any Calories consumed other than Calories from alcohol, will be converted to fat until all the alcohol is out of your system. So, anything you eat in the 11 hours after consuming half a bottle of whisky, will be converted to fat stores rather than metabolised by your body. Beware, this is the trap that most of us fall into when combining alcoholic beverages and food.

The bottom line

In most cases it isn’t the whisky making you fat, it is whatever you eat or drink with it, while alcohol remains in your system. So, rethink that drunken late-night kebab or just don’t drink half a bottle of alcohol in one sitting. In fact, if you are concerned about your health, probably do both.
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Single Pot Still, The Most Irish of Irish Whiskeys

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Single Pot Still, The Most Irish of Irish Whiskeys


Irish whiskey (spelt with the 'e') comes in many forms but the only thing that makes a whiskey Irish, legally speaking, is that it comes from Ireland. Sure, it has the same base rules as any whiskey regarding ingredients and minimum age etc. but it doesn't need to be produced in any special way to be considered Irish whisky. It does not need to be triple distilled, plenty of Scotch is triple distilled and plenty of Irish whiskey is double distilled. So if the only difference between Irish whiskey and Scotch is the country of origin, is there really any difference?

Amongst all the Irish whiskey there is one variety produced under very few labels that in my opinion, is quintessentially Irish and is so, for an equally Irish reason - sticking it to the English. Let's start with a quick history lesson. The Irish are commonly recognised to have invented whiskey some time in the 15th century, but it soon crossed the North Channel to Scotland. By the turn of the 20th century, the Irish whiskey industry dominated Scotch sales until the Irish War of Independence cut off exports to Commonwealth countries and the rise of the temperance movement in the US, one of the biggest export markets for Irish whiskey, led to the introduction of prohibition. These events and further unrest in Ireland, crippled the once great Irish whisky industry in a matter of decades. The Scotts, on the other hand, lacked the affinity to the temperance movement that many Irish had and pounced on the opportunity to break into the now illicit North American market and never looked back. Ironically, the Scotts ramped up production through the use of an Irish invention, the Coffey Still, allowing them to produce large quantities of 'blended' whisky that better suited US tastes.

Now while the Irish may be credited with the invention of whiskey and the Scotts with its commercialisation, the English, are credited with the taxation of whiskey. In the 18th century, Scotland was home to hundreds, perhaps thousands of unregulated 'backyard' stills as farmers used whisky to convert bulky barley supplies into far more profitable, less likely to spoil and transportable whisky. The exact number of stills was unknown and that was precisely the problem as far as the tax man in London was concerned. You see, in 1785 it was ordered that whisky was to be taxed as it was a far too lucrative commodity for the Crown not to get a cut. The Scotts did not take well to this news and kept producing from illicit stills hidden away in the highlands for decades but the Irish took tax evasion to a whole new level.

Malted and Unmalted Barley

When producing whisky, barley needs to be malted (made to sprout or germinate) in order to release essential plant enzymes. These enzymes are what convert hard starches within the barley into soft starches that are able to be converted to sugars when mixed with hot water inside the Mash Tun. The sugars provide a source of food for the yeast during fermentation. The English knew that malted barely was essential to whisky production but not for traditional farming, so naturally, they taxed it. Now, this is what makes Single Pot Still whiskey so wonderfully Irish. The Irish were not stupid, they also knew a thing or two about whiskey (they did invent it after all) specifically, they knew that only around 30% of the total barely used had to be malted in order to produce enough of the essential plant emzymes. Since only malted barely was taxed, they tried making whiskey with just 30% malted barley, slashing their tax bills by seventy percent! Well played Irish whiskey makers, well played.

The term Single Pot Still (it used to be called 'Pure Pot Still') is confusing because it means one thing literally and another in the context of Irish whiskey. A pot still is a copper vessel that is heated and used for distilling whisky wash into a clear spirit. Many whiskies are made with just one or a 'single' pot still but they are not Single Pot Still whiskey. Single Pot Still whiskey, in the Irish whiskey context, is whiskey made with a combination of malted and unmalted barely and in my opinion, is the only true Irish whiskey.

Single Pot Still Irish Whiskeys

Sadly, there are very few Single Pot Still Irish whiskeys on the market today, in fact, you can count them on one hand; Redbreast, Green Spot and Yellow Spot, Powers and Middleton are about the only labels readily available. They are characterised by their unique flavour profile and this uniqueness is why I consider Single Pot Still whiskey to be the quintessential Irish whiskey. The mixture of malted and unmalted barley (and sometimes other grains) produces a full body (think red wine mouthfeel) and a spicy character. Single Pot Still whiskeys are fruity on the nose and fresh smelling. I find them very easy to drink neat and quite moreish, it is always difficult to settle for only a single dram. So if you feel like an Irish whiskey next St Patrick's Day (or any day for that matter) try a Single Pot Still Irish whiskey, the most Irish of Irish whiskeys.
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Whisky vs Wine, Do You Know The Differences?

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Whisky vs Wine, Do You Know The Differences?


At face value, the differences between whisky and wine may seem obvious but it's not as straightforward as you might think. If you are a wine aficionado, don't expect to be able to simply transfer that knowledge to whisky and vice-versa. Some of the differences if ignored, could be very costly, especially if you are a collector.

Aging

Whisky ages in the barrel or cask and ceases to age once bottled. Wine, on the other hand, continues to age in the bottle. Don't assume that holding onto a 10-year-old bottle of whisky for 10 years will turn it into a 20-year-old bottle of whisky or that it will taste any different.

Storage

Wine (if sealed with a cork) should be stored laying down so that the cork does not dry out. Whisky corks are different to wine corks in both construction and intended use. Wine corks are softer, absorb liquid and once removed, expand and are not put back in the bottle. Whisky cork stoppers are harder, often sealed and are intended to be removed and replaced multiple times. Whisky is also much higher in alcohol by volume (ABV) than wine. The average wine is about 12% ABV whereas whisky is 40% ABV or higher. A spirit of such a high ABV will degrade the cork over time, therefore whisky must be stored upright so that there is no contact between the spirit and the cork stopper. If you store whisky for extended periods lying down, it is likely the cork will break down and contaminate the whisky.

Additionally, whisky is more robust when it comes to temperature changes than wine so you do not need to store your whisky in a temperature controlled environment like a wine fridge or cellar. You may want to limit exposure to direct sunlight and high humidity, however, because fading or moisture damage to a whisky bottle's label will affect its resale value for collectors.

Vintage

Whisky has no vintage in the same sense as wine. You may see a year printed on a whisky bottle but it is not common. Wine is greatly affected by seasonal changes at the winery where the fruit is grown. Whisky is not affected in the same way and most distilleries go to great pains to ensure consistency across every production run. There are some exceptions and declared whisky batches are perhaps the closest comparison to a wine vintage. If a whisky has been bottled from a single barrel or cask, there will likely be some differences from barrel to barrel. This will be more often the case with smaller craft distilleries rather than larger mass producing distilleries.

Food Pairing

There is no doubt that wine is more commonly paired with food and this is a practice that has been going on for hundreds of years. But as whisky has become more popular, so has pairing particular whiskies with certain food. If pairing red wine with red meat and white wine with white meat is an accepted simplification of wine/food pairing, the following should suffice for whisky. Pair Scotch style whiskies with rich food such as heavy cheeses, sausages or fatty meats like rare waygu steak. Pair sweeter American whiskey like Bourbon with sweeter dishes such as any based on chocolate, ice cream, fruit, sweet vegetables, light cheeses or anything caramelised. 

Wine may be easier to pair with food, but whisky taken neat (or however you prefer) is a great digestif following a meal. If you want to have whisky prior to a meal as an aperitif, then best to stick to light whiskies and mix it with either soda water or in a cocktail of your choice to bring down the ABV. I would avoid drinking peated or smoky whisky prior to an expensive meal as this is likely to coat your mouth and may even annoy other nearby diners if they are particularly sensitive to the peated whisky aromas, which are quite volatile.


Shelf Life

Different wines have generally accepted time frames when they should be consumed once opened. White wine lasts 1-2 days, red wine 1-2 weeks and fortified wine 1-2 months once opened. Whisky, on the other hand, has a near infinite shelf life, even when opened. Some people may claim the taste of a whisky changes over time once opened and that may be the case, but for the majority of people, the changes will be indistinguishable. What's important to note is that whisky will not go off, so you do not need to throw out your whisky if it has been open for a few years. But I would question whether you should really drink Grandma's bottle of port that has been open since Christmas five years ago.
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Don't Be That Person

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Don't Be That Person



Snobbery, is when a person who believes himself or herself to be an expert in a given field, condescendingly rejects the opinion of anyone with differing views on the subject. The scientific name for someone who does this, is a wanker. Don't be that person.

Snobbery is rife in the world of whisky and it ranges from the ignorant who believe misinformation supporting their own prejudices, at the exclusion of all other opinions; to the worst kind of wanker who uses their knowledge of, or access to whisky, to try and appear superior to someone else. But it is possible to become a whisky wanker unintentionally. It is very easy to form these snobbish opinions, especially if they are passed down to you by someone you respect or look up to. But you do not have to be a wanker forever.

Some people have such good taste they can't enjoy anything. ― Marty Rubin 

The easiest way to become a whisky wanker is to falsely believe that you know it all. Look at it this way, what a terrible thing it would be to know everything about any one thing. No more surprises, no more discovery; been there, done that. A huge part of what makes whisky great is learning new things and expanding your tastes. Don't exclude a great number of products for no other reason than you read this or heard that. Try it for yourself and if it's bad, use it as a comparison to what is good. Enjoy the good with the bad, the strange with the familiar, the cheap with the expensive. 

But we all know that wankers exist and always will, so how do you deal with it. Don't buy into it. Don't let their limited view of whisky distract you from your own journey and experiences. If they feel big by showing off their tens of thousand dollars worth of dusty bottles, then good luck to them. If they only ever drink one particular brand because it is 'the best' then let them. If they toss your gift in the back of the cupboard because it is only a blended whisky and not a single malt then save yourself some money next time. Everyone is different and we all enjoy whisky differently. Surround yourself with people who share your passion and life will be much more enjoyable.
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Appreciating Whisky

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Appreciating Whisky



Tasting whisky is easy, anyone can do it; just put it in your mouth. And what does it taste like? It tastes like whisky of course! Appreciating the flavour of whisky on the other hand, is hard; partly because flavour is a combination of your sense of taste and smell. Equally as hard, is describing why whisky has the complex flavour that it does, even if you cannot perceive it yet.

I'm a beer man. I tried to drink whiskey and Scotch, but I don't get it. It smells like a girl who didn't shower and just splashed a lot of perfume on. ― Mads Mikkelsen 

I call my whisky reviews, Impressions for two reasons:

Whisky tasting is subjective. My tastes almost certainly differ in some way to yours. That’s not to say we cannot like the same whisky, but I bet there are some whiskies that divide our opinions.

Many of the complex flavours found in whisky are impressions of things that are most definitely not in the whisky. Do you really think distillers add sawdust, leather or grass clippings to their whisky? No they don’t, but that does not mean a whisky cannot give the impression of those things when smelt or tasted.

But why can you smell or taste something that isn’t there?

Allow me to science the shit out of this. It’s all chemistry and biology. I’m no Chemist or Biologist but here is my scientific dad-explanation, or ‘dadsplanation’. Your senses of taste and smell work by perceiving chemicals in our food, drink and in the air, as flavours and aromas. Taste and smell are interrelated in some complex way I don’t understand, but I do know if I have a blocked nose, things don’t taste the same. Within the cells of your tongue and nose are chemical receptors that distinguish what flavours or aromas these chemicals taste or smell like. Your brain will lump these sensory inputs into groups such as sweet, sour, salty, bitter or savoury plus a few other sensations like spiciness, hotness or coldness, dryness, metallicness and fattiness.

Additionally, your brain has what I like to call a ‘flavour library’ that contains a record of everything you have tasted before and if you are lucky, connects those flavours with a thing. For example, when I taste an orange for the first time, the receptors in my tongue and nose translate the sugars, acids, enzymes and minerals etc within the orange into a flavour profile. From then on, I can recognise the flavour of oranges.

Once you get into whisky flavour, you start to see how complex it really is. Some of the impressions you get from drinking whisky can be explained by science, others are a complete mystery. Lignin is an organic polymer found in the cell walls of wood, when an oak barrel is charred, the Lignin begins to breakdown and continues to do so when the barrel is filled. The breakdown of Lignin produces an organic compound called Vanillin which is the primary component in vanilla bean and is the reason Burbon has vanilla flavours (all Burbon must be aged in first-fill ‘new’ oak barrels. Additionally, acids in the wood breakdown into aromatic esters with familiar aromas such as Ethyl henanoate (which smells like apples) or Ethyl syringate (which smells like figs and tobacco).

I find this really fascinating and these reactions occur throughout the whisky making process like the addition of phenolic compounds from using peat fires to dry the malted barley or the way exposure to copper during distillation removes unwanted sulphur which gives the whisky a meaty or vegetable flavour that can mask some of the more delicate fruity flavours. Then there is Terroir, the aspect that even science cannot fully explain. Everyone agrees that Terroir, which is a set of environmental factors within and around the distillery, affects the flavour of the whisky but no one can actually explain how. This is why you cannot just move a distillery to a new location and expect to produce the same tasting whisky, it just does not work like that.

How do you appreciate whisky rather than just taste it?

Whisky is often described as being ‘complex’ and this true because as you now know the is a lot of science and a little magic going on. Here is my advice to getting the most out of your whisky:

Tasting critically and drinking for enjoyment are two completely different things. If you are drinking for enjoyment, just do exactly that. Drink whatever you want, however you want. If you are tasting critically, come up with your own repeatable routine so as to best compare whiskies on a level playing field. 

First, get past the burning stage. If drinking whisky neat just burns your tongue, then you are not yet ready young Padewan. 

Buy a good nosing glass. Something tulip shaped will provide sufficient oxygenation and also focus all those complex vapours in one place. There are many available but you can’t go wrong with a Glencairn glass which should set you back about $10 each. 

Find a nice quite place to sit. You want to experience your whisky uninterrupted or distracted. Lock the door, turn the TV off, get comfy and focus on your drink. 

Slow down. Take it slow, put you nose to the glass, open and breath in through your mouth, not you nose (you will smell more than just alcohol vapours this way). Take small sips and kind of chew it around your mouth to coat your tongue. Swallow and breath out, taking note of the sensations within your mouth and further down your throat. 

Add a little water. Some people will tell you to always drink whisky neat and never add anything to it, but it's your whisky and if you want to explore it's full flavour profile then try it with a few drops of water as well as neat. You don't have to drink it that way every time but this is tasting critically remember. 

Don’t stress the details. There is already a lot of advice out there for the ‘best’ way to taste whisky but you need to find a method that works for you. Don’t try to match the tasting notes of someone else and consider it a win if your tastebuds align; it’s not. Take actual notes, write down what you smell and taste. Try many whiskies and try each many times (but not in the one session) then compare your notes. Every once in a while, a certain flavour or aroma will jump out at you, put an asterisk (*) next to that one. Over time, the asterisks will become more frequent and eventually you will be able to taste whisky like a Jedi.



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Investing in Whisky

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Investing in Whisky


Buying an expensive whisky, holding onto it for a while without opening it and then selling it at a profit is a perfectly legitimate investment strategy  but it is not enjoying whisky. Personally, I do drink or intend to drink all my whisky. If you don’t then that’s fine, but you are also part of the problem why my whisky habit is becoming more and more expensive. As a drinker, it’s annoying when collectors snap up stock of a whisky I really want to try and that old supply and demand metric is like Viagra to RRPs.
I like whiskey.
I always did, and that is why I never drink it. ― Robert E. Lee

But that’s the state of the current whisky market, it wasn’t always like that and won’t be like that forever. Investors follow trends, when some other spirit becomes more profitable than whisky they will move on, causing an oversupply of whisky stocks to push prices back down to maintain sales. Historically, when this happens, distilleries close or are mothballed, I only hope my favourites survive the next whisky slump, but I look forward to seeing the prices come down a bit before then.

But what if you do want to invest in whisky rather than drink it?

Firstly, I’m no expert so you probably shouldn’t be listening to me for investment advice but look for very limited releases (in the <1000 bottle range) or critically acclaimed whisky, something that wins lots of awards but was not produced in huge quantities. If an established distillery unfortunately closes, it’s a safe bet their whisky will appreciate in value once supplies dry up. Also keep an eye out for any popular expressions that go out of production (often replace by a new expression).

Additionally, if you collect whisky for an investment you need to take special care of the bottle and packaging. Store out of direct light and somewhere not too damp and not too cold. Keep whisky bottles that come in metal tubes out of the tube to avoid unwanted moisture forming inside and affecting the label. If you buy from auction, take note of the fill level as this is important to collectors and beware of unscrupulous sellers who buy ‘empty’ bottles of highly sought after whisky and refill it with something else!

Like I said, I collect whisky to drink, not to on sell, but plenty of people do make money from whisky and I’m ok with that because there will always be something new for me to try; it’s just a shame that some excellent whiskies will never leave the bottle.

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The ‘Best Whisky’ is the One in Your Glass

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The ‘Best Whisky’ is the One in Your Glass


It is a question whisky lovers get asked in one form or another from their friends and family quite often. 'What is the best whisky?' If you ever answer that question with a singular whisky, you are not only doing your friends or family a disservice, but also yourself. The correct response is, there is no ‘best whisky’ and here is why:

Whisky tasting is subjective

No two people have the same sense of smell or taste. Coupled with that we all have different preferences for what we find appealing or not and when it comes to tasting the complexities in whisky, we all have a different flavour library to compare the whisky to. You may describe a whisky of having flavours of tropical fruits or Christmas pudding but if someone has never tasted those things before it is a meaningless description to them. 

Truly appreciating whisky takes time

Most of us remember the first time we tried a high ABV (+>40%) spirit straight, it burns your tongue and it’s hard to taste anything but hot. That’s one of the reasons people shoot spirits rather than sip them, get it down fast then wash away the burn with something cooler (like beer) or dilute the spirit with a sweet and or fizzy beverage. Once you decide you want to start drinking your whisky neat, you need to work at it for a while. Have a little whisky regularly (nightly) for a week or two and sometime in that period the burn will subside and you will start tasting the whisky.

So what should I tell them?

Find out how they want to drink it. There is no point recommending an expensive single malt scotch whisky if they are going to drown it in Coke. If they are going to drink it neat or on ice, but are new to whisky, definitely recommend a 40% ABV whisky (the lowest legal ABV for whisky) and perhaps even suggest they add a few drops of water if drinking without ice. Adding water or ice will change the flavour profile of the whisky but it also reduces the ABV by diluting the spirit, which could assist with managing the burn for a whisky novice. Lastly find out how adventurous they want to be. If they want to take it easy, then suggest a mild easy drinking whisky. If they want to try something completely unique, then suggest a peated whisky but perhaps not too heavily peated.

There is no bad whiskey. There are only some whiskeys that aren't as good as others.― Raymond Chandler 

There is no ‘best whisky’

Price has absolutely no bearing over the quality or flavour of a whisky. Price is purely a function of supply and demand. Likewise, age statements have more to do with rarity (and hence price) than flavour and there is no blanket rule that you can apply to all whiskies.

Don’t limit your own and your friends' and family’s whisky experience. Try as much as you can, expand you tastes and enjoy whisky rather than race to find your favourite and then drink nothing else.
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