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Whisky Dad #Blogifesto 2018

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I started WhiskyDad.net in October 2016 as a hobby and it has proven to be an enjoyable and rewarding endeavour. I love whisky and I love writing, so creating my own whisky blog has been a great way to combine my two loves. The blog legitimises my whisky drinking and allows me to express my creative side without becoming unmanageable. It has had the added bonus of increasing my knowledge about whisky and introducing me to some wonderful people within the local industry and bloggers who share my interests from all over the world. Now in my second year, the time has come to get serious and take Whisky Dad to the next level.

I would like to take this opportunity to thank everyone who has supported me so far and make a declaration for the future, my Blogifesto.

Produce more worthwhile content

Life gets in the way sometimes and I haven’t been able to write as much as I would have liked. I have however stuck with it and I think my momentum in increasing rather than decreasing. There is plenty more to come from Whisky Dad. I promise to maintain or improve the quality of the content I produce but please keep me honest and tell me if I start sounding like a wanker.

Build on my recent rebranding by launching a new custom-designed website

I began blogging using the Blogger platform and while it provided an easy to learn interface to get me started, I quickly became frustrated by its limitations and unhappy with performance on mobile devices. Blogger will never live up to my vision for Whisky Dad so the time is right to leave it behind and free up my energy for writing rather than fighting with formatting for each and every post. Expect to see a new website soon, developed with the help of Molten Studios, the same team who produced my awesome Whisky Dad logo.

Continue to grow my social media network

I never understood social media until I began my blog. My followers have grown steadily and organically since I began blogging and I want to keep it that way. You won’t see me buying followers or likes and I would much prefer a smaller audience that contributes to conversations about whisky rather than thousands of faceless spam-account followers. I want to make finding and following Whisky Dad content easier in the future without ever becoming intrusive or annoying. Help keep me honest.

Improve my photography

I’ve gotten by with my mobile phone camera up until now, but I will be taking my photography to the next level soon with a camera upgrade and spending more time improving my core photography skills. I want my photography to enhance and showcase my written content and contribute to the professional look of the blog.

Scotland 2018

Scotland is going to be more than just a fantastic holiday, it is going to be a treasure trove of blog content and a chance for me to connect in-person with some of the great people I have met online through a mutual love of whisky. My dad has so many stories, so I hope the trip back to the UK will trigger some of those memories and I can record as much as possible. I also hope to meet many new friends and build a new network of contacts outside of Australia.

Make money from writing

I have written for free in the past, but I won’t be doing that anymore. Writers or any content producer must appreciate the value of their work. It takes time and effort to write about anything, not to mention the education and experience that has given me the ability to do so in the first place. My mid-term goal for Whisky Dad is to write a book (or books) about whisky. I don’t expect this to happen overnight and I will have to find original topics worth reading about to avoid writing just another book about whisky. My blog journey has given me a few ideas, but it has also given me an opportunity to write professionally for whisky-related businesses on a smaller scale. Expect to see my words appearing outside of whiskydad.net more frequently soon; I have to pay for my whisky habit somehow.

I hope you choose to follow me on my journey in the new year and you enjoy the content that I produce.

Sláinte.

Shane Kinloch
Whisky Dad

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